Panera bread is a chain of cafes serving sandwiches, soups, and freshly baked breads. the company began in 1981 with stores primarily located along the east coast of the united states. since then, the firm has expanded to over 1,300 locations throughout the united states and canada. the firm has strong earnings and has been designated by business week as a "significant growth company." panera bread executives are considering the idea of expanding globally by opening cafes in asia through a franchising strategy. which of the following, if true, supports the argument that panera bread should expand into asia through franchising? a: the panera bread menu changes rapidly, and each cafe's artisan bread bakers receive regular training on new recipes. b: panera bread executives want fast access to the asian market without a significant investment of capital. c: panera bread executives want to test the asian market with a short-term commitment that allows them to make quick profits. d: the panera bread mission is to make excellent bread available to customers around the world.
Panera Bread executives want fast access to the Asian market without a significant investment of capital.
Franchising is the business practice where a company sells the right of use of its brand and name to a third party to transact business.
Usually a portion of the third party's profit is given to the franchisor by the franchisee for the use of their brand.
Panera bread is trying to expand into Asia using franchise because it does not have the capital to invest in such an expansion. Franchising will be a fast way to expand into the market.