Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u. s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.
notify the director of risk management
The correct answers are letters "C" and "D": Get key employees to back the idea of change in the organization; Benchmark other companies and share the results with employees.
There are several actions a company can take to promote change within its organization. The easiest could be making employee surveys on the issues they face at work every day so the changes the company wants to implement can be related to those problems.
Other forms of generating a change idea within a corporation are conducting a benchmark. Comparing the firm's performance against the "best player" in the industry is likely to spot some deficiencies of the institution which could incentivize workers to make changes so the situation can be improved.
Besides, promoting the change idea among key and influential employees first can also be helpful for such purpose because they could spread the need for improving faster and more often than top executives.