Digitalhealth electronics inc. is a company that builds diagnostic devices. it was the first company to develop a compact mri scanner by reconfiguring the components of the mri technology. this smaller and user-friendly version of the huge mri scanner created demand from small hospitals, nursing homes, and private practice doctors who were earlier dependent on the scanning machines in large hospitals. which of the following types of innovations does this scenario best illustrate? a. disruptive innovation b. incremental innovation c. radical innovation d. architectural innovation
When a new product is designed in such a way that it destroyed the application of an Established company's architectural knowledge, but still preserves the usefulness of the knowledge of the components in the new product designed, such innovation is called Architectural innovation.
The new innovation is always difficult for the new firms to recognize and reverse, because the new design usually affected the structural processing of the established firm.
Architectural innovation attracts new customers , so far it is acceptable and receptive in the market, but creates greater challenges for the established firm.
B) Architectural innovation
Based on the information provided within the question it seems that the type of innovation in which this scenario best illustrates is Architectural Innovation. This type refers to getting rid of a company's architectural knowledge but keeping the main core design of it's products. Which is what is happening in this situation since DigitalHealth Electronics Inc. decided to scrap the MRI design but keep its core concept in order to develop a smaller more compact version.
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In this type of innovation, the existing product or technology is upgraded to make it more accessible, available and affordable.
Digital Health Electronics inc. took an existing product (MRI scanner) they re-engineered it to become smaller, that is more accessible to their customers.