This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.

Which term refers to the amount of products generated divided by the inputs necessary to create that​ output? a. performance b. industry ranking c. productivity d. organizational performance e. organizational effectiveness

Which statement below best describes george waring's approach to solving the problems of water-borne illness? a. waring is going with his "gut," because he believes that instincts and emotions are the best guides for action. b. waring efficiently and thoroughly lays out the case for why the problems are too large and overwhelming to be solved: people should just move out of cities back to their farms. c. waring has gathered the testimonies of people who live in densely populated areas in order to learn how they themselves have solved their problems. d. waring exhibits the industrial age's increased respect for and reliance on science and the scientific method.

Thornton pointers corporation expects to begin operations on january 1, 2019; it will operate as a specialty sales company that sells laser pointers over the internet. thornton expects sales in january 2019 to total $320,000 and to increase 15 percent per month in february and march. all sales are on account. thornton expects to collect 68 percent of accounts receivable in the month of sale, 20 percent in the month following the sale, and 12 percent in the second month following the sale. required prepare a sales budget for the first quarter of 2019. determine the amount of sales revenue thornton will report on the first 2019 quarterly pro forma income statement. prepare a cash receipts schedule for the first quarter of 2019. determine the amount of accounts receivable as of march 31, 2019.