Shawn saw an ad in the newspaper for sale on a new four-door sedan for a price of $14,999. when he arrived at the dealership, he was told that they just sold the last of the sale models but that they have identical models for $16,999. what is this sales strategy better known as?
This sales strategy is better known as bait and swith.
This bait and switch sales tactic involves luring customer to your business with an low priced item in attempt to upsell them on a similar, more expensive product. The idea behind the tactic is to get people in the door. Sometimes, the business never had the item for sale or they had a ridiculously low amount of the item available.