What is the most likely reason schlosser uses a direct quotation in this excerpt from fast food nation?

because the quote is memorable and displays Kroc's personality ---apex

The correct answer is the following.

The most likely reason he uses direct quotation in this excerpt of “Fast Food Nation” is because the quote is a notable quote and shows the personality of Ray Kroc.

What Ray Kroc meant with that quote was that a smile and a positive attitude can open many doors and possibilities. The power of a smile and a good attitude cannot be underestimated. That is why the author used a direct quotation for the relevance of the idea.

Journalist Eric Schlosser wrote “Fast Food Nation” in 2001. In his story he analyses the influence of the United States Fast Food industry in other parts of the world. In 2006, his book was adapted into a film.  

The quote provides memorable insight into Krock's personality and attitude.

the quote provides memorable insight into Kroc’s personality and attitude

APEX

The quote provides memorable insight into Kroc’s personality and attitude.

Explanation:

One of the main reasons why authors might quote a person directly is because we can tell a lot from the way a person expresses himself. Each person speaks in a completely unique way, and we can get to know someone better based on the words that they employ, the pace that they use and their attitude when talking to others. In this example, the way in which Kroc expresses himself provides memorable insight into his personality and attitude.